Metrics Glossary

Attributable Sales

The value of products sold that were clicked on within a Omnichannel Personalization placement.

Average Order Value (AOV)

Average order value (AOV) tracks the average dollar amount spent each time a customer places an order on a website or mobile app.

Clicks

The number of times customers have clicked on the content.

Clicks/Session

The average number of clicks on content within a session.

Click Through Rate (CTR)

Clicks on content as a percentage of page views. For example, a page contains two content placements. Three users viewed that page. User 1 didn't click on any placement. User 2 clicked on the top placement. User 3 clicked on the bottom placement. The rec clickthru rate is 2/3, or 66.67%.

Orders

The number of orders that are attributable to the content.

Revenue

Revenue generated from purchased products that are attributable to the content.

Revenue Per Session (RPS)

Revenue Per Session. The overall sales divided by the number of sessions.

Units

The number of product units purchased that are attributable to the content.

Views

The number of times the content has been displayed to a customer.

Views/Session

Number of Content views per session.