Find Getting Started Guide
Overview
Find is a personalized search product that can be used as a replacement for existing search engines or as an added layer to existing search engines, bringing personalization to the results of a search based on information about the individual as well as groups of shoppers and how they interact with products and recommendations in real-time.
This overview of Find is intended for any retailer considering Find from Omnichannel Personalization to replace or enhance a search engine for their merchandising site.
Find is a search engine that uses shopping behavior and other strategies to adapt results, offering shoppers a faster path to the most relevant products to them.
Find lets the retailer choose the attributes that should be indexed by the search engine. The more attributes you choose, the longer it takes for the search engine to search across the index. Therefore, only choose attributes that have meaningful values that consumers will use to search.
How It Works
Find generates the most relevant product results by combining static catalog information (product name, brand, etc), product availability, wisdom of crowds behavioral data, and individual personal affinities.
Features & Capabilities
Personalized Search & Browse
Boost product discovery based on a shopper’s current and past behaviors, brand affinities, and price preferences. This means that as a shopper searches for an item, Find looks at previous purchases and views to decide which products in the result set are most likely to interest the shopper, moving those items to the top of the search results.
Real-Time
Find keeps track of each view, click, purchase, and search and the personalization engine uses that information to alter the sort order of the search results. Every click along the way influences the results in real-time.
Product attribute priority
Retailers can specify which product attributes should be used for the search and assign relative priority for them. For example, assume the “color” attribute is assigned higher priority than the description attribute. When a shopper searches for “red chair” products that have the attribute “color”=”red” will be ranked higher than products whose description includes the word “red”.
Faceting and filtering
Retailers do not need to write custom software to enable facets and filters, they can be set up using the Omnichannel Personalization dashboard. Facets are used to help shoppers narrow down the search results, usually shown on the left side of the screen.
Autocomplete Search and Recommendations
The autocomplete function begins searching as a user begins typing their search term. Autocomplete matches include product recommendations.
Optimized ranking Algorithms
Retailers can control how specific product attributes, wisdom of crowd behavioral data and personalized affinities affect the relevance of search results using the Omnichannel Personalization dashboard.
Merchandising: Boosting and Burying
Promote or hide individual products, brands, or categories using the Omnichannel Personalization dashboard. These merchandising rules can be set to run immediately or in the future.
Search term linking
Retailers can use the Omnichannel Personalization dashboard to determine if certain keywords should be directed to custom pages. For example, if a shopper searches for “canon”, take them to a dedicated branded page for the Canon brand. Omni-channel Shopper behavior across all channels is aggregated to personalize the search results in any one channel. For example, if a shopper bought a Nikon Camera Lens in store yesterday and today they search for cameras on the mobile app, the search results will be personalized to show more Nikon products.
Search monitoring
Find detects high volume searches that have poor engagement. The Omnichannel Personalization dashboard provides actionable visualizations to help retailers identify problem queries that could benefit from manual intervention.
Multiple integration methods
Go live on web or mobile optimized sites with simple JavaScript integration OR HTTP API for server side integration or for mobile app integrations.