Find Report

The Find Report from the Omnichannel Personalization dashboard offers the performance of multiple metrics for the given data range. The performance of these metrics can be filtered by channel.

To view the Find report:

On the Omnichannel Personalization Dashboard page, go to Reports > Find Report.

Filters

Any changes to the filters require the user to apply the changes:

To apply the filters, click Apply.

To start over, click Clear Filters.

With all Algonomy reports, the date range is the first option that can be adjusted. You can specify a custom date range by selecting start date and end date, or you can select from a list of presets, such as Week, Month, Quarter, and Year.

Metrics

Users can choose between several metrics. Changing the chosen metric will immediately refresh the chart and table.

The following metrics are tracked on the Find Report:

  • Attributable Orders: Orders attributed to Find:

    Attributable Orders for a channel = Sum of channel level attribution for each Item = Sum of [One channel clicks / (All channel clicks * Number of attributable products in an order)] for each Item

    For example, 2 Items purchased as part of the Order:

    • Item # 1 : 2 clicks from Web and 1 click from Mobile.

    • Item # 2 : 2 clicks from Web and 3 clicks from Mobile.

    • Web Orders: 2/3* 1/2 + 2/5*1/2

    • Mobile Orders: 1/3*1/2 + 3/5*1/2

  • Attributable Sales: Sales attributed to Find:

    Attributable Sales for a channel = ( Product price * Product quantity * One channel clicks ) / All channel clicks

    For example, Out of 5 clicks 3 clicks are from web and 2 clicks are from mobile then:

    • Web sales: Price * Quantity * (3 /5)

    • Mobile Sales: Price * Quantity * (2 /5)

  • Average Order Value: Average Order Value (AOV) tracks the average amount spent each time a customer places an order on the site. The report displays the data for Search Vs Non Search AOV.

    • Search AOV: Number of sales from purchases following a search / Total order from search visits

    • Non Search AOV: Number of sales from purchases without a search / Total order from non search visits

  • Avg number of queries per visit: Number of searches / Total number of search visits.

  • Click Through Rate (CTR): Total Clicks / Total Views

  • Clicks on Results: Total number of clicks with find search string.

  • Conversion Rate: Conversion Rate (CVR) measures the number of users who converted as a percentage of the total number of users that visited your site. The report displays the data for Search Vs Non Search CVR.

    • Search CVR: (Number of visits with a search followed by a purchase / Total number of search visits) * 100

    • Non Search CVR: (Number of visits with purchases without a search / Total number of non search visits) * 100

  • Exit rate: (Number of visit where the last event was a search / Total number of search visits) * 100

  • Items in Attributable Orders: (Product Quantity * One channel clicks) / All channel clicks

  • Number of searches with results: Total number of searches that returned results.

  • Percent of visit using search: (Number of search visits / Total number of visits ) * 100

  • Revenue Per Visit: Revenue Per Visit (RPV) measures the amount of revenue generated each time a customer visits your website. The report displays the data for Search Vs Non Search RPV.

    • Search RPV: Number of sales from purchases following a search / Total number of search visits

    • Non Search RPV: Number of sales from purchases without a search / Total number of non search visits

  • Views of Results: Total number of views with find search string.

Channel

The Channels filter allows you to drill down to specific ways your users are looking at and interacting with Find. The default setting is Select All and Aggregate. To drill down, clear the Select All checkbox. This affords you the opportunity to choose specific channels. To see each chosen channel plotted individually on the chart, clear the Aggregate checkbox.

Table

The data table under the chart displays all the data available based on the date range and filter options selected across all the metrics. Click View Report Detail to view the table.