Home Page Best Practices

Overview

The objectives of recommendations on the Home Page are to Inspire and orient customers on their shopping path. Get them to a product page as quickly as possible.

• Quantity: 2+ placements. Given the page objective, it’s fine to be liberal here, particularly when we’re utilizing high-engagement, personalized strategies. For example, Amazon.com displays 6+ placements on their home page. For high-end or luxury retailers, stay closer to the minimum, so that recommendations feel more curated.

• Location: As high up on the page as possible, but below the main “hero” image if powered by Engage. It’s common for retailers to object to allocating such prime real estate for recommendations, particularly if they’re showing generic top-sellers that have minimal relevance to the customer. We can typically assuage their concerns by only configuring personalized strategies and having the placement collapse in the absence of user-specific recommendations.

• Strategies: It’s best practice to use personalized strategies on the Home page, and depending on the preferences of the retailers, default to top-seller or no recommendations for unrecognized users.

Strategy	Family	Description
PersonalizedClickCP	Personalized	People who viewed items you browsed also viewed Products other customers have viewed, given that they viewed a product that the customers recently browsed.
PersonalizedViewedPurchased	Personalized	People who viewed items you browsed ultimately bought Products other customers have bought, given that they viewed a product that the customers recently browsed.
PersonalizedPurchaseCP	Personalized	People who bought items you purchased also bought Products other customers have bought, given that they purchased a product that the shopper recently bought.
MultiItemPersonalizedViewCP	Personalized	People with similar interests also viewed Products other customers have viewed, given that they viewed products that the customers recently browsed.
RecentHistoricalItems	Personalized	Recently Viewed Items Items viewed during the current and previous sessions.
PersonalizedCategoryTopSellers	Personalized	Top selling products from your favorite categories Top selling products from the category that the shopper has the greatest affinity for, as determined by browse and purchase behavior
TopProducts	SiteWide Bestsellers	Shop $STRATEGY_HINT$ Top Sellers Top products based on views, clicks and purchases
TopSellers	SiteWide Bestsellers	$sTRATEGY_HINT$ Best Sellers Top products sitewide based on unit sales
PopularProducts	SiteWide Bestsellers	Popular Products Top products sitewide based on the # of line items*total revenue