Strategy Guidance

Below are our best practices for strategy enablement in email. These represent the strategies with the highest historical click-through rates across a diverse sampling of Algonomy clients. Limiting the enabled strategies to these refined sets will accelerate optimization as it allows the engine to focus its testing on the known top-performers. Again, for peak performance, we encourage the prioritization of Personalized strategies for most campaigns.

Personalized Strategies

Strategy	Description	Comments	CTR*
PersonalizedClickCP	People who viewed items you browsed also viewed Products other users have viewed given that they viewed a product the customer recently browsed		6.1%
PersonalizedClickCPInCategory	People who viewed items you browsed also viewed Products other users have viewed given that they viewed a product the customer recently browsed. Uses category context, if available, to show only products in same category as seed.		5.7%
PersonalizedViewedPurchased	People who viewed items you browsed ultimately bought Products other users have bought given that they viewed a product that the customer recently browsed		3.5%
PersonalizedViewedPurchased InCategory	People who viewed items you browsed ultimately bought Products other users have bought given that they viewed a product the customer recently browsed. Uses category context, if available, to show only products in same category as seed.		---
MultiItemPersonalizedViewCP	People who viewed items you browsed also viewed Products other users have viewed given that they viewed products that the customer recently browsed		3.8%
RecentHistorical Items	Recently Viewed Items Items viewed during current and previous sessions	This strategy has a lot of success despite being basic in nature. Expect high utilization in emails leveraging Personalized recs.	5.4%
MultiItemPersonalizedPurchaseCP	People who bought items you purchased also bought Products other users have bought given that they bought products the customer recently purchased		3.2%
PersonalizedCategoryTopSellers	Top selling products from your favorite categories Top selling products from category that customer has greatest affinity as determined by browse and purchase behavior		1.2%

ProductViewedViewed Strategies

Strategy	Description	Comments	CTR*
ClickCP	People who viewed this item also viewed Products other users have viewed given they viewed the current product		4.5%
ClickEV	People who viewed this item also viewed Same as ClickCP but bias toward higherpriced items		5.7%
CategorySiloedViewCP	People who viewed this item also viewed Same as ClickCP but results are filtered to match the category of the seed item	Only works if the product belongs to only one category	5.6%

ProductViewedBought Strategies

Strategy	Description	Comments	CTR*
ViewedPurchased	People who viewed this item ultimately bought Products other users have bought given they viewed the current product		4.1%
CategorySiloedViewedPurchased CP	People who viewed this item ultimately bought Same as ViewedPurchased but results are filtered to match the category of the seed item	Only works if the product belongs to only one category	2.6%

ProductBoughtBought Strategies

Strategy	Description	Comments	CTR*
PurchaseCP	People who bought this item also bought Products other users have bought given they bought the current product		3.1%
PurchaseEV	People who bought this item also bought Same as PurchaseCP but bias toward higher-priced items		3.2%
SessionPurchaseCP	People who bought this item also bought Same as PurchaseCP but purchases must be from same session	Only works if the product belongs to only one category	3.5%
CategoryDiversePurchaseCP	People who bought this item also bought Same as PurchaseCP, but does not recommend products belonging to primary category as seed and only recommends one product from each unique category		3.0%
CategorySiloedPurchaseCP	People who bought this item also bought Same as PurchaseCP but results are filtered to match the category of the seed	Only use in verticals where same-category cross-sell makes sense, for example. Media or Apparel but not Consumer Electronics	---

CategoryBoughtBought Strategies

Strategy	Description	CTR*
CategoryCP2	People who bought items in this category also bought Top selling products from categories most often purchased with seed category	2.7%
CategoryEV	People who bought items in this category also bought Similar to CategoryCP2 but bias toward higher-priced item	---

CategoryBestSellers Strategies

Strategy	Description	CTR*
CategoryTop Sellers	<Category Name> Best Sellers Top products in the category based on unit sales	2.7%
CategoryTop Products	Top Products in <Category Name> Top products in the category based on views, clicks and purchases	2.2%
MoversAndShakersInCategory	Top Products in <Category Name> Top products in the category based on recent sales improvement	---
PopularProductsInCategory	Popular Products in <Category Name> Top products in the category based on # of line items * total revenue	2.5%
ShuffledCategoryTopSellers	Top Sellers in <Category Name> Top selling products from the seed, child and grandchild categories	3.2%

SiteWideBestSellers Strategies

Strategy	Description	CTR*
TopSellers	Shop <Merchant Name> Best Sellers Top products sitewide based on views, clicks and purchases	1.5%
TopProducts	Shop <Merchant Name> Best Sellers Top products sitewide based on unit sales	1.8%
MoversAndShakersSitewide	Movers and Shakers Top products sitewide based on recent sales improvement	---
PopularProducts	Popular Products Top products in the category based on number of line items * total revenue	0.9%

NewArrivals Strategies

Strategy	Description	CTR*
NewArrivalsSitewideTopSellers	Shop <Merchant Name> New Arrivals	---
NewArrivalsInCategory	Shop <Merchant Name> Best Sellers Top products sitewide based on unit sales	---

Strategy

Description

CTR*

NewArrivalsSitewideTopSellers

Shop <Merchant Name> New Arrivals

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NewArrivalsInCategory

Shop <Merchant Name> Best Sellers

Top products sitewide based on unit sales

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