Email Recommendations Report

The Email Recommendations Report is found on the dashboard. It measures email recommendation impact across several key metrics. It presents a graph displaying performance data for a selected metric (defaulted to "Campaign Items") and raw data across all metrics in tabular form.

To view the Email Recommendations Report, on the Omnichannel Personalization dashboard, go to Reports > Email Recommendations.

Filters

Any changes to the filters require the user to apply the changes.

To apply the filters, click Apply.

To start over, click Clear Filters.

With all Algonomy reports, the date range is the first option that can be adjusted. You can specify a custom date range by selecting start date and end date, or you can select from a list of presets, such as Week, Month, Quarter, and Year.

Metrics

Users can also choose between several metrics. Changing the chosen metric will immediately refresh the chart and table.

The following metrics are tracked on the Email Recommendations report:

  • Campaign Items: The sum of all the items per (campaign, strategyid)

  • Campaign Orders: Total number of orders per (campaign, strategyid)

  • Campaign Sales:  The sum of all the attributable sales per (campaign, strategyid)

    • Campaign Sales attribution: A purchase is attributed only to the last click / campaign they clicked on.

      Note: Only the current day clicks are considered and no look back period available for email campaign sales attribution.

  • Click Through Rate: Click through rate per (campaign, strategyid)

  • Clicks: Number of clicks per (campaign, strategyid)

    • Click attribution: A click is only associated with the first purchase after the click and it is applicable only for the current day clicks.

  • Impressions: Sum of page_areas per (campaign, strategyid)

Campaign

The default setting is Select All and Aggregate. To drill down, select the Select All checkbox. This affords you the opportunity to choose specific campaigns. To see each chosen campaign plotted individually on the chart, clear the Aggregate checkbox.

Strategy

The default setting is Live Only, Select All, and Aggregate.  To drill down, select the Select All checkbox. This affords you the opportunity to choose specific strategies. To see each chosen strategy plotted individually on the chart, clear the Aggregate checkbox.

Table

Table under the chart contains the data that supports the chart.