Strategies Report

The Strategies Report enables you to measure the impact of specific strategies across several key metrics. It presents a graph displaying performance data for a selected metric (defaulted to "clicks on recs") and raw data across all metrics in tabular form.

The Strategies Report page provides insight into several different metrics that measure the performance of Recommend.

To view the Strategies Report, on the Omnichannel Personalization dashboard, go to Reports > Strategies Report.

The Strategies report allows merchandisers to drill down into the performance data for their strategies, across several different metrics with filters that help them pinpoint exactly the information that they are looking for.

Filters

Any changes to the filters require the user to apply the changes.

To apply the filters, click Apply.

To start over, click Clear Filters.

With all Algonomy reports, the date range is the first option that can be adjusted. You can specify a custom date range by selecting start date and end date, or you can select from a list of presets, such as Week, Month, Quarter, and Year.

Metrics

Users can also choose between several metrics. Changing the chosen metric will immediately refresh the chart and table.

The following metrics are tracked on the Strategies Report:

  • Attributable Sales: The dollar value associated with clicks on recs.

  • Click Through Rate: Clicks on recs as a percentage of page views. For example, a page contains two placements. Three users viewed that page. User 1 did not click on any placement. User 2 clicked on the top placement. User 3 clicked on the bottom placement. The rec clickthru rate is 2/3, or 66.67%.

  • Clicks on Recs: The number of times customers have clicked on recommendations.

  • Items from Recs: The number of items purchased from recs.

  • Orders from Recs: The number of orders that contain items from recommendations.

  • RPC: RPC stands for 'Revenue Per Click'.

    RPC = Total Attributable Sales/ Clicks on Recs.

  • RPMi: RPMi stands for 'Revenue Per Mile' which means that Revenue per thousand Impressions. However, the following equation is used to calculate this value:

    RPMi = (Total Attributable Sales/Total Views ) * 1000.

  • Views: The number of times the content has been displayed to a shopper.

Currency 

On sites that use more than one currency, the user can choose to see the data associated with that currency.

Pages & Placements

Any changes to the filter require the user to click Apply to change the chart. The default setting for this filter is to Select All and Aggregate, but users can clear all and drill down to specific pages and placements.

Region

The Region filter allows you to look at specific region.

Table

The table under the chart displays all the data available based on the date range and filter options selected across all the metrics.

Additional Notes

Advanced Merchandising - For recommendations driven by Advanced Merchandising rules, the strategy is listed as Advanced Merchandising.

Manual Merchandising - For recommendations driven by Manual Merchandising rules, the strategy is listed as ManualRecommendationFloating or ManualRecommendationFixed.

  • ManualRecommendationFloating: Shows the views for all recommendations driven by manual rules on the report. It also represents manual recommendations that are assigned to more than one placement.

  • ManualRecommendationFixed: Shows the view of a manual recommendation that can only appear in a specific given placement.