Cross-Sell Strategies

BuyTogether

1

"Frequently Bought Together"

Returns the product that the user is currently viewing and the single product most frequently purchased. Though there is no hard amount to "qualify" for being considered "frequent," the engine will determine and account for matches that aren't actually frequent by not displaying them.

Item

CategoryEV

10001

"People Who Bought Products From <category name="name"> Also Bought Products From <category name="name">"</category></category>

Products from categories that are frequently purchased alongside products from this category. This strategy will typically select categories that have products that complement the category in question and can be biased towards recommending high-ticket products.

Category, Item, Add to Cart

PurchaseCP

8

"People Who Bought <product name="name"> Also Purchased"</product>

Products that other customers have bought given that they purchased this product.

Item, Cart, Add to Cart

PurchaseEV

10005

"People who bought this item also bought", "Customers who bought $STRATEGY_HINT also bought"

PurchaseEV takes the product scores from PurchaseCP, multiplies the scores by the product prices, and then re-sorts the results by this new ExpectedValue score. It is meant to prefer higher priced products that have a strong probability of being purchased with the seed.

Item, Cart, Add to Cart

CategoryDiversePurchaseCP

134

"People Who Bought <this product="product"> Also Purchased Products

This strategy uses the PurchaseCP strategy and is similar to the PurchaseCP strategy except for the following reasons:

• It does not recommend products belonging to the primary category of the seed product.

• It only recommends one product from each unique category.

• It will include the name of the category that the recommended product belongs to, allowing the layout designer to display that category in the recommendation placements.

Note: It does not backfill with products that the regular PurchaseCP strategy might have returned.

Item, Cart, Purchase, Add to Cart

RelatedToCart

48

"Products Related To The Products In Your Cart"

Products frequently bought with the seed products. This strategy uses multiple products as a seed and derives recommendations based on all products used.

Note: MultiItem strategies do not require multiple seeds in order to be eligible, they are simply able to use multiple seeds when available.

Item, Cart, Add To Cart

SessionPurchaseCP

93

"People Who Bought This Item Also Bought"

Same as PurchaseCP in that it recommends products that are frequently bought with products the shopper has purchased, but the products must be bought together during the same session

Item, Cart, Add to Cart

CategorySiloedPurchasedCP

110

"People Who Bought <this product="product"> From <this category="category"> Also Bought"</this></this>

Same as PurchaseCP, but applies a filter to only include products from the same category as the seed.

Item, Cart, Add to Cart, Purchase Complete

MultiItemPurchaseCP

81

"People Who Bought Items In Your Cart Also Bought"

Same as PurchaseCP in that it recommends products often bought with a product seed but uses multiple products purchased as the seed

Note: MultiItem strategies do not require multiple seeds in order to be eligible, they are simply able to use multiple seeds when available.

Cart

CategoryCP2

82

People Who Bought Items in $STRATEGY_HINT$ Also Bought Items In

A conditional probability model that based on behavior of users, who purchased those products in a category, recommends categories purchased together. Given a seed category, returns a list of categories whose products are often purchased by users who purchased products in the seed category. For each category returned the top seller is chosen as the representative recommendation.

To recommend categories, you need a new layout that can render an image and a landing page (URL) for that category. When you create the layout, make sure to check the "uses category recs" checkbox. This tells the system to use this layout if a strategy recommending categories is being placed on a placement.

In the layout editor, you now have two tags (in the item section) to display the category.

1. $CATEGORY_NAME$

2. $CATEGORY_LINK_URL$

3. $CATEGORY_IMAGE_URL$

The category link URL only works if the category URL is passed to us in the catalog feed OR the category link pattern is configured using the category external ID in the dashboard (under site configurations). For example, like this:

http://www.merchant.com/categories/$CATEGORY_EXTERNAL_ID$

The category image URL only works if the category image URL is passed to us in the catalog feed OR the category image url pattern is configured using the category external ID in the dashboard (under site configurations).

A simple layout that uses all of the above tags:

<a href="$CATEGORY_LINK_URL$">$CATEGORY_NAME$ </br> <img src="$IMAGE$" alt="$ALT_NAME$"></img></a>

Category, Item, Add to Cart

CategoryProductCP

79

People Who Bought Items in $STRATEGY_HINT$ Also Bought

Given a seed product, return an ordered list of recs based on the purchases from users who bought products from the seed category. The ranking is by the probability of purchase.

Category, Item, Add to Cart

RelatedToCartCategoryFiltered

50

"People Who Bought Items In Your Cart Also Bought"

Recommends products often purchased together with the seed products. This strategy also filters recommendations from the same (leaf) category as the seeds

Add To Cart, Cart