Offer-based Strategies
A product has an "offer" if it has an attribute (and optional value for that attribute) specified in the catalog feed . Exactly which attributes are used to determine offers is controlled by the site configuration 'best offer attributes'. In order to leverage these strategies, the site configuration must be populated, and merchant's catalog feed must include corresponding attributes that tells Omnichannel Personalization that a product has an offer. The presence of both the site configuration and products containing offer attributes will cause offer models to be built for the site to feed offer-based strategies.
The site configuration "best offer attributes" is specified as a comma separated list of attributes. If the value of a given attribute should be examined to determine the presence of an offer, that value is specified with a colon. For example, "on_sale, clearance_price:true". Multiple values for a single attribute are not supported.
|
Strategy |
Strategy ID |
Sample Message |
Description |
Instrumentation Page Types |
Required Parameters |
|---|---|---|---|---|---|
|
CategoryTopOffers |
102 |
"Top Offers In <this category="</td"> |
This strategy keys off one or more categories and returns the most frequently bought products with special offers in the categories. |
Category, Item, Search |
Category Id |
|
CategoryNewArrivalTopOffers |
103 |
"Top Selling New Arrivals With Special Offers" |
Top selling products with special offers among new arrivals. |
Category, Item, Search |
Category Id |
|
BrandTopOffers |
104 |
"<brand name="name"> Top Offers"</brand> |
Top selling products with special offers in a specific brand. |
Item |
None |
|
TopOffers |
3 |
Top selling products that are "on offer" |
Looks at the most frequently bought items with special offers site wide. This strategy is used to display only products with offers, special deals, or discounts. |
Home, Email, Error |
None |
|
AttributeValueTopOffers |
111 |
Top Offers |
This strategy returns the top-selling offers for an attribute & value |
Home, Email, Error |
Attribute |
|
PersonalizedCategoryTopOffers |
114 |
"Top Offers In <this category="</td"> |
This strategy keys off of a category that a user has shown an affinity for and returns the most frequently purchased products with special offers in that category. *Past views and purchases are both considered when determining which personal category to use for this strategy.
|
Home, Category |
Category ID |
|
PersonalizedTopOffersInBrandAndCategory |
105 |
Top Offers |
This strategy keys off one or more brands and categories and returns the most frequently bought products with special offers in the categories and brands and looks at the user's profile in order to drive toward categories and brands the user has an affinity for. *Past views and purchases are both considered when determining which personal category to use for this strategy. |
Home, Category |
Category ID, Brand ID |