Region-aware Strategies
These strategies are region-specific, and the region must be specified and passed on the region id (rid) parameter in instrumentation. Clients who have regions instrumented and the region-aware strategies below enabled in their site configuration - they will see recommendations based on behaviours captured within the region. For clients who use regions but do not pass the region id in the call, the strategies will default to the site wide strategies.
Personalized strategies can fire when a user is on a page with a relevant associated seed, without requiring user history to fire.
|
Strategy |
Strategy ID |
Strategy Family |
Sample Message |
Description |
Instrumentation Page Types |
Required Parameters |
|---|---|---|---|---|---|---|
|
PurchaseCPInRegion |
10000108 |
Cross Sell |
"People Who Bought <product name="name"> Also Purchased"</product> |
Products that other shoppers in the region have bought given that they purchased this product. This is a region-specific version of PurchaseCP. |
Item, Cart |
Region Id, Product Id |
|
CategoryDiversePurchaseCPInRegion |
1000112 |
Cross Sell |
"People Who Bought <this product="product"> Also Purchased Products From <these categories="categories">"</these></this> |
This strategy uses the PurchaseCP strategy and is similar to the PurchaseCP strategy except for the following reasons:
|
Item, Cart, Purchase, Add to Cart |
Region Id, Product Id |
|
MultiitemPurchaseCPInRegion |
1000113 |
Cross Sell |
"People Who Bought Items In Your Cart Also Bought" |
Same as PurchaseCP in that it recommends products but with the product seed but uses multiple products as the seed, and specific to the region. Note: MultiItem strategies do not require multiple seeds in order to be eligible, they are simply able to use multiple seeds when available. |
Cart |
Region Id, Product Ids |
|
PersonalizedPurchaseCPInRegion |
1000110 |
Cross Sell, Personalized |
"People Who Bought <product name="name"> Also Bought"</product> |
Products that are frequently bought with other products in the same region that the shopper belongs to and has recently purchased in the last 75 days. Allowed to show multiple times on the home page. |
Home, Purchase Complete |
Region Id |
|
PersonalizedClickCPInCategoryInRegion |
1000106 |
Similar Item, Personalized |
"People Who Liked <this product="product"> Also Viewed Products In <this category="category">"</this></this> |
Products from this category that are frequently viewed with products that the shopper has viewed in a previous or current session specific to the region the shopper is in. |
Category, Search |
Region Id, Category Id |
|
PersonalizedCategoryTopSellersInRegion |
182 |
Top Seller, Personalized |
“Top Selling Products From Your Favorite Categories” |
Products that are best-selling from a category that the current user has the most affinity towards. The best-selling products are selected based on the region the shopper is in. |
Category |
Region Id |
|
TopRatedProductsInRegion |
180 |
Top Rated |
“<Merchant’s Name> Top Rated Products” |
This recommends products that have a high rating score within the region the shopper is in. |
Home |
Region Id |
|
BrandTopSellersInRegion |
161 |
Top Seller |
$STRATEGY_HINT$ Top Sellers" |
Products within a brand that have sold the most units in the region the shopper is in. Note: Since this strategy returns the brand name in the Strategy Hint (for use in the strategy message), the recs in the strategy don't return the brand name. |
Brand, Item |
Region Id, Brand |
|
TopSellersInRegion |
159 |
Top Seller |
"<merchant's> Top Sellers" |
This strategy looks back at products unit sales for the given region and returns a sorted list based on that. Note: The only other factor is that merchandising rules can apply. If a manual merchandising rule is set up to recommend a product for a specific category, and the strategy that gets returned on that page is a top sellers strategy, then the manually merchandised product would be returned with the top seller recs. |
All page types |
Region Id |
|
CategoryTopProductsInRegion |
1000096 |
Top Seller |
"<category name="name"> Top Products"</category> |
This strategy returns a list of top products for a given category. This list is retrieved based on the number of view, clicks, and purchases within the region the shopper is in. |
Category, Item, Search |
Region Id, Category Id or Product Id |
|
TopProductsInRegion |
1000095 |
Top Seller |
“Shop <merchant name=”name”> Top Sellers”</merchant> |
This strategy returns a list of top products for the merchant. The list is retrieved based on the number of views, clicks, and purchases within the region the shopper is in. |
Home |
Region Id |
|
CategoryTopSellersInRegion |
160 |
Top Sellers |
"<category name="name"> Top Sellers"</category> |
Products within a given category that have sold the most units in the current region. |
Category, Item, Search |
Region Id, Category Id or Product Id |
|
MoversandShakersSiteWideInRegion |
169 |
Top Sellers |
“Today’s Hot Products” |
Products that have gained sales/click momentum site-wide of the most recent history parallel to products increasing in sales rank within the region the shopper is in. |
All page types |
Region Id |
|
BrandMoversandShakersInRegion |
177 |
Top Sellers |
"Today's Hot Brands" |
Products that have gained sales/click momentum in brands of the most recent history parallel to products increasing in sales rank within the region the shopper is in. |
Brand, Item |
Region Id, Brand |
|
CategoryMoversandShakersInRegion |
173 |
Top Sellers |
"Today's Hot Categories" |
Products that have gained sales/click momentum in categories of the most recent history parallel to products increasing in sales rank within the region the shopper is in. |
All page types |
Region Id, Category Id |
|
PopularProductsInRegion |
1000093 |
Top Sellers |
“Popular Products from <merchants>” |
Site-wide top sellers in the shopper's region emphasizing higher-priced products. |
All page types |
Region Id |
|
CategoryPopularProductsInRegion |
1000094 |
Top Sellers |
"Popular Products in <category name="name">"</category> |
The top viewed products in the shopper's region within this category emphasizing higher-priced products. |
Category, Item Search |
Region Id, Category Id |
|
CategoryTopProductsInRegion |
1000096 |
Top Sellers |
“<category name=”name”> Top Products”</categrory> |
This strategy returns a list of top products for a given category in a region. This list is retrieved based on the number of views, clicks, and purchases within that region. |
All page types |
Region Id, Category Id |
|
CategoryTopRatedProductsInRegion |
181 |
Top Rated |
“Top Rated Products in <this category=”category”>”</this> |
Recommends products that have a high rating score in a given category within the shopper's region. |
Category, Item |
Region Id, Category Id |
|
ClickCPInRegion |
1000098 |
Similar Item |
"People Who Viewed <this product="product"> Also Viewed"</this> |
Products that other shoppers in the region the current shopper is in have viewed given that they viewed this product. |
Item |
Region Id, Product Id |
|
ViewedPurchasedInRegion |
1000097 |
Similar Item |
"People Who Viewed <product name="name"> Ultimately Bought"</product> |
Products that other shoppers in the region the current shopper have purchased given that they viewed this product. |
Item |
Region Id, Product Id |
|
ViewPurchasedPercentInRegion |
1000099 |
Similar Item |
"What Did People Who Viewed <product name="name"> Ultimately Buy?"</product> |
The percentage of shoppers that have purchased other products within the current shopper's region given that they have viewed this product. |
Item |
Region Id, Product Id |
|
CategorySiloedViewCPInRegion |
1000103 |
Similar Item |
"People Who Viewed <this product="product"> Also Viewed..."</this> |
Recommendations of products that are related to the user's most frequently viewed or purchased product; informs the customer of suitable products for comparison shopping; is based on the region the shopper is in. |
Item |
Region Id, Product Id |
|
CategorySiloedViewPurchaseCPInRegion |
1000100 |
Similar Item |
"People Who Viewed <this product="product"> Ultimately Bought <these products="products"> From <this category="category">" (category is variable)</this></these></this> |
Products that are likely to be purchased by shoppers who looked at similar products in the shopper's region. |
Item |
Region Id, Product Id |
|
MultiItemPersonalizedViewCPInRegion |
1000104 |
Similar Item, Personalized |
"People Who Viewed <these products="products"> Also Bought"</these> |
Uses multiple seed products in the current context, including the region the shopper is in, and merges the products from each seed into one result. This is based on the shopper's region. Note: MultiItem strategies do not require multiple seeds in order to be eligible, they are simply able to use multiple seeds when available.. |
Item, Cart, Add to Cart |
Region Id |
|
MultiItemViewPurchaseCPInRegion |
1000105 |
Similar Item |
"People Who Viewed <these products="products"> Also Bought"</these> |
Uses multiple seed products in the current context, including the region the shopper is in, and merges the products from each seed into one result. Note: MultiItem strategies do not require multiple seeds in order to be eligible, they are simply able to use multiple seeds when available. |
Item, Wish List |
Region Id, Product Ids |
|
PersonalizedClickCPInRegion |
1000107 |
Similar Item, Personalized |
"People Who Viewed <this product="product"> Also Viewed </this> |
Products from this category that are frequently viewed by shoppers in the same region with products that the shopper has currently viewed in a previous or current session. |
Category, Search |
Region Id |
|
CategorySiloedPurchaseCPInRegion |
1000111 |
Cross Sell |
"People Who Bought <this product="product"> From <this category="category"> Also Bought"</this></this> |
Recommendations of product categories are generated from previous shopper purchases within the same region. |
Item, Add to Cart, Cart, Purchase |
Region Id, Product Id |
|
PurchaseEVInRegion |
1000109 |
Cross Sell |
"People Who Purchased <product name="name"> Also Purchased" |
This strategy calculates the expected value of a recommendation as opposed to conditional probability, by multiplying the score for PurchaseCP by the price of the recommended item. The score and prices are derived from the region the shopper is in. |
Item, Add to Cart, Cart, Purchase |
Region Id, Product Id |
|
MultiItemPersonalizedPurchaseCPInRegion |
1000114 |
Cross Sell, Personalized |
"People Who Purchased <product name="name"> Also Purchased" |
Uses multiple seed products in the current context, including the region the shopper is in, and merges the products from each seed into one result. Note: MultiItem strategies do not require multiple seeds in order to be eligible, they are simply able to use multiple seeds when available. |
Home, Cart |
Region Id |
|
PersonalizedClickCPInCategoryInRegion |
1000106 |
Similar Item, Personalzied |
"People Who Liked <this product="product"> Also Viewed Products In <this category="category">"</this></this> |
Products that are frequently viewed in the shopper's region with multiple products that the shopper has currently viewed in a previous or current session within a given category. |
Category, Search |
Region Id, Product Id or Category Id |
|
PersonalizedPurchaseCPInCategoryInRegion |
1000115 |
Cross-Sell, Personalized |
"People Who Bought Products In <this category="category"> Also Bought Products In <this category="category">"</this></this> |
Products that are bought based on previous similar purchase histories in the last 75 days within the shopper's region. |
Category, Home, Search |
Region Id, Product Id or Category Id |
|
PersonalizedViewedPUrchasedCPInRegion |
1000101 |
Similar Item, Personalized |
"People Who Viewed <this product="product"> Ultimately Purchased></this></segment> |
Products that are frequently bought with other products that the shopper has recently viewed (based on recent history) within the shopper's region. |
Home |
Region Id |
|
PersonalizedViewedPurchasedInCategoryInRegion |
1000102 |
Similar Item, Personalized |
"People Who Viewed <this product="product"> in <this category="category"> Ultimately Bought <this product="product">"</this></this></this> |
Products that are frequently bought with other products that the shopper has recently viewed (based on recent history) within the shopper's region. |
Category, Search, Cart |
Region Id, Product Id or Category Id |