Segment-Based Strategies

Segment-based strategies operate similar to other strategies but look only at the given segment a user is in. This allows for stronger relevance as it looks at a smaller base of more similar users. 

For segment-based strategies to fire, segments must be whitelisted on the Model Options page. These strategies are compatible with the following types of Segment-based strategies:

  • Instrumented Segments: These segments are defined directly in instrumentation 

  • Dynamic Segments: These segments are created through the segment builder in the Omnichannel Personalization dashboard

  • Batch Upload Segments: Any segments the client uploads through Algonomy batch upload process. This includes any segments the client has created on their own and uploaded into our system.

Personalized strategies can fire when a user is on a page with a relevant associated seed, without requiring user history to fire.

Strategy

Strategy ID

Sample Message

Description

Instrumentation Page Types

Required Parameters

TopSellersInSegment

115

"Shop <merchant name="name"> Top Sellers In <segment>"</segment></merchant>

This strategy returns a list of the top-selling products for a given merchant for a given segment.

Home

Segment

CategoryTopSellersInSegment

116

"<category name="name"> Top Sellers In <segment/></category>

This strategy keys off one or more categories and returns the most frequently bought products in the categories for the given segment.

Category, Item

Segment, Category Id

PurchaseCPInSegments

119

"People In <segment> Who Bought This Product Also Bought"</segment>

Keys off a seed product and given segment, returns products that users who bought the seed product also purchased (from the same merchant) in the past.

Item, Cart, Purchase

Segment, Product Id

BrandTopSellersInSegments

117

"<brand name="name"> Top Sellers in <segment/></brand>

This strategy returns the top-selling brands among users in a given segment.

Item, any other pages that have brands instrumented

Segment, Brand

ClickCPInSegments

118

"People In <segment> Who Viewed <this product="product"> Also Viewed"</this></segment>

Products that other users in the same segment have viewed given that they viewed this product.

Item

Segment, Product Id

ViewedPurchasedCPInSegments

120

"People In <segment> Who Viewed <this product="product"> Ultimately Purchased></this></segment>

This strategy keys off a product and a given segment and returns products likely to be purchased by viewers of the product in the same segment.

Item

Segment, Product Id

PersonalizedViewedPurchaseCPInSegment

1000119

"People In <segment> Who Viewed <this product="product"> Ultimately Purchased></this></segment>

Products that are frequently bought with other products that the customer has recently viewed (based on recent history) within a given segment. 

Home, Category

Segment, User

PersonalizedClickCPInSegments

1000117

"People In <segment> Who Viewed <this product="product"> Also Viewed"</this></segment>

Products that are frequently viewed with products that the customer has currently viewed in a previous or current session within a given segment.

Home, Category

 Segment, User

MultiItemPersonalizedClickCPInSegments

1000120

"People In <segment> Who Viewed Products In Your Recent History Also Viewed

Products that are frequently viewed with multiple products that the customer has currently viewed in a previous or current session within a given segment.

MultiItem strategies do not require multiple seeds in order to be eligible, they are simply able to use multiple seeds when available.

Home, Category

Segment, User

PersonalizedPurchaseCPInSegments

193

"People In <segment> Who Purchased Products In Your Recent History Also Purchased"

Products that are frequently bought with a product that the customer has recently purchased within a given segment

Home, Cart, Add-to-Cart

Segment, User

MultiItemPersonalizedPurchaseCPInSegments

1000116

"People In <segment> Who Purchased Products In Your Recent History Also Purchased"

Products that are frequently bought with multiple products that the customer has recently purchased within a given segment

MultiItem strategies do not require multiple seeds in order to be eligible, they are simply able to use multiple seeds when available.

Home, Cart, Add-to-Cart

Segment, User

LeastExpensiveViewedPurchasedInSegments

194

"People In <segment> Who Viewed <this product="product"> Ultimately Purchased></this></segment>

The lowest priced products of those that are frequently bought with the given product within a given segment.

Item

Segment, Product Id

BestSellingNewProductsInSegment

1000123

Top Selling New Arrivals In <segment>

Products that are the best selling of new arrivals within a given segment.

New Arrival and New Product strategies have a lookback setting that can be changed in site configuration and is default set to 31 days.

Home, Item

Segment

NewArrivalTopViewsInSegmentStrategy

1000126

Top Viewed New Arrivals In <segment>

Products that have arrived in the last 30 days (by default) and have the most visits for last 7 days for user segment based on viewed

Home, Item

Segment

TopViewsInSegmentStrategy

1000125

Top Viewed In <segment>

The most visited products for last 7 days for user segment based on views

Home, Item

Segment

NewToYouInSegment

1000121

New To You In <segment>

The top purchased products within a segment customer have not already seen according to that user's profile.

Home, Item

Segment, User

MoversAndShakersSiteWideInSegment

171

Today's Hot Products In <segment>

Products that have gained sales/click momentum site-wide of the most recent history parallel to products increasing in sales rank in segment. 

Home

Segment

TopProductsInSegments

1000122

Top Products in <segment>

This strategy returns a list of top products for given merchant within the given segment. The list of top products is retrieved based upon the number of views, clicks, and purchases.

Home

Segment

CategoryDiversePurchaseCPInSegments

135

"People in <segment> Who Bought <this product="product"> Also Purchased Products From <these categories="categories">"</these></this>

This strategy uses the PurchaseCPInSegment strategy and is similar to the PurchaseCPInSgement strategy except for the following reasons:

  • It does not recommend products belonging to the primary category of the seed product.

  • It only recommends one product from each unique category.

  • It will include the name of the category that the recommended product belongs to, allowing the layout designer to display that category in the recommendation placements.

    Note: It does not backfill with products that the regular PurchaseCP strategy might have returned.

Item, Cart, Purchase Complete, Add to Cart

Segment, Product Id

BrandTopSellersInSegment

117

$STRATEGY_HINT$ Top Sellers"

Products within a brand that have sold the most units in the current segment. Segment must be specified.

Note: Since this strategy returns the brand name in the Strategy Hint (for use in the strategy message), the recs in the strategy don't return the brand name.

Category, Item, Brand

Segment, Brand

InSegmentStrategies

 

 

This model runs only for those segments that have been whitelisted.